Monday, April 2, 2007

Promotional Umbrellas


Growing up in Indonesia with 2 seasons only, Rainy and Dry, I can tell you first-hand what a great gift a promotional umbrella can be. One of the goals of any marketing promotion campaign is to create customer loyalty and brand recognition. When you provide your customers with useful products you stand a better chance of reaping the benefits of free advertising. Umbrellas tend to be a little bit more expensive than some of the other promotional items, but they pay off the first time your customers use them.

A promotional umbrella makes a great gift for contests and other events. You can hand out these items to people who participate in surveys or volunteer for community events as well. When it comes to promotional items, these umbrellas stand out in a crowd. When they are fully opened they serve as a large advertisement for your business or services.

You can customize these umbrellas with bright colors and a number of different unique patterns. You can have them imprinted with your company logo, slogan or mascot. When people walk around town with them, they help to create brand recognition for your company. You can offset the cost of these umbrellas by spending less on advertising for your products. You can rest assured these items will pay for themselves in just a few uses around town.

A promotional umbrella is a great gift for golf enthusiasts. If you want to make a lasting impression on your corporate clients you can create an entire golf gift basket, complete with promotional apparel like golf shirts and hats. You can even find a promotional company to make you a personalized golf ball. This type of gift is an excellent way to show your long-term business partners that you have appreciated their support over the years. It also serves as advertising for your company.

3 Great Marketing Gifts




In my years as a marketing professional, I have developed a list of my favorite marketing promotional items even though there are a lot of executive gifts to research. These items include: custom key chains, embroidered hats, and coffee mugs. While this list changes, depending on my clients and the type of event being promoted, these three items are always on the top of my list. These promotional products are inexpensive and provide customers merchandise they will keep.

When I shop for embroidered hats price is important. These marketing promotional items tend to be more expensive than things like key chains, bumper stickers and refrigerator magnets. I save them for special promotional events and as gifts for long-term clients. They also make great gifts for the holidays and other company events. I like to encourage companies to use them as sales incentives as well. Another thing to keep in mind is quality. Be sure you are giving away a product that will last.

When it comes to custom coffee mugs the sky is the limit. These mugs are generally inexpensive, but you can find some higher-end stainless steel mugs as well. The great thing about this promotional item is you can guarantee it will be used on a daily basis. These mugs are great gifts for office parties as well. Coffee and Tea drinkers often find their favorite mugs and stick with them for years.



Affordable and Effective Promo Items

We have all received promo items and thought it was nice to receive something for free, but more often than not, we never used these items in our everyday lives. The mistake many companies make when purchasing promotional products is not spending enough time exploring the target market, and not spending the working smart with their marketing monies.

Promo items should be well made and well designed. If you give your clients and customers cheap products it is a reflection on your business policies. It sends a message that you don't do things thoroughly, or you give insincere gifts. Promotional products don't have to be expensive to be useful and fashionable. With the right audience, a simple key chain can be an effective marketing tool.

Why would you want to spend your money on something that is shoved into the back of the closet or thrown out in the trash? Plus, since when one of the all end goals of promotional items, is to show your customers your appreciation, would you want to give the very best? Not taking the time to find promotional gifts with some sort of practical use, you are basically wasting your money. You'd be better off spending your marketing budget on television or newspaper advertising.

There are a number of affordable items you can give your customers to show them you appreciate their continued support of your business. Things like coffee mugs; calendars and desk clocks can be bought in bull, personalized with your logo or other graphics and handed out for a reasonable fee. These items are excellent for reminding your customers about your products and services on a daily basis.